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What is keyword marketing and how is it related to search engine optimization? Keywords and search engine optimization goes hand in hand. First of all, search engine optimization is the method of getting your website the traffic that you want from search engines. How does keyword marketing figures in all this? Keyword marketing is the very foundation of search engine optimization. What do you do when you’re trying to search for something using a search engine like Google? You type in a word or phrases in the search field using words that are related to what you are trying to find. Those are keywords. It is used to get higher ranks in search engines. That’s basically what keyword marketing is.
If for example you have a website about a Rottweiler dog training school. Your keyword probably is Rottweiler dog training school. However, you have to put in other keywords like Rottweiler, dog training school, dog training or even just dogs. If a prospective customer types in those keywords, your website will pop up among the search results. Keyword marketing makes sure that you’ll get a high ranking which gives your website more chances of being seen.
In order to start with keyword marketing, you must make sure that your keywords are clear and relevant to your website. As I’ve said, keywords and search engine optimization goes together. The Google Webmaster Guidelines hit the nail right on the head when it advised webmasters to:
“Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.”
So how do you use keywords? Here are some tips on how to use keywords for keyword marketing:
If you follow these tips on how to use keywords, you’re on your way to getting a high ranking. Of course, you still have to do your part by putting out relevant content. But since you know the basics, you’ll have an easier time reaching out to your customers.